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Content Management

Many content pages

Our main focus is to build sites as "Content Management Systems" (CMS). These sites have front- and back-end control panels where every aspect of your website is easily managed, from adding content and images to modifying your site structure and menu layouts, adding site features, updating a product catalog, or taking online reservations.

Our websites have full administrative interfaces for easy management using a typical web browser. This lets you share your content authoring and maintenance responsibilities across your organization, as well as integrate custom applications for visitors or for your staff.

Content Management Systems are extensible so their true power lies in the application frameworks that are mature and have a worldwide community of active devolpers, which make it possible for thousands of code-writers around the world to create powerful add-ons and extensions.

And if you prefer not to manage your website on your own then we'll do that for you. We will set up a work-flow that makes it quick and easy to implement your revisions, updates, and additions. We offer this service on an hourly rate, or weekly or monthly fee.

Web Applications

Many content pages

Web Applications, or web-enabled software, are software programs where a web browser is the user interface. Today's web-apps range from trendy online utilities for sharing photos and video chat, to large enterprise-scale systems that were once dominated by proprietary software platforms such as Oracle and SAP. Typical apps such as calendars and webmail are readily available, but we often need custom systems when requirements are specific and available software doesn't quite meet the desired feature set. This is where custom software development comes in.

Data displayed graphically in web pages

We specialized in building custom applications and user interface/experience (UI/UX). Careful planning will be made to insure that our systems precisely meet your needs, and can be expanded to accommodate future changes as your business evolves. If you have a lot of data then we can use JavaScript libraries to present this data in a variety of formats. This technique improves data visibility and analysis, and removes the need to create and publish static documents that are quickly outdated. Now you can distribute your data in real time!

Graphic Design & CMS Themes

Example web site: Award cerimony
Example web site: Elcanco electric candle company
Example web site: Boston custom photography studio
Example web site: Havliek
Example web site: Sound-proof windows
Example web site: Decorazzi blog
Example web site: Toronto city planning

Web design, like print design, is more than just an art. Our sites use templates that are integrated into the CMS framework, and maintain the graphics throughout your site. Whether your site is large or small, we'll build all functional aspects to integrate into your site's design concept with styles that match seamlessly.

We have over 20 years experience in commercial graphics, print advertising and publishing. This gives us the advantage of effective readability, graphical elements, imagery, and rich content. If you already have artwork that's been a foundation of your brand, either in print, video or web pages, then we'll build the CMS template around those images and maintain your previous site's look and feel.

Search Engine Marketing & Optimization (SEM/SEO)

Web marketing isn't an "if you build it they will come" proposition. Your best returns from your internet investment will most often come from search engine optimization (SEO) and search engine marketing (SEM). ETC will evaluate your goals and resources and suggest a mix of techniques to achieve higher search engine rankings, improved visibility, more visitors and customers. We will identify, target and engage visitors in such a way as to develop a positive brand association, and we'll base our approach on your products and industry demographics data.

Because we offer web development and internet marketing embodied in one team we can plan the functionality, content, coding, design, and the marketing as a holistic strategy. When properly executed, this will be a dynamic entity which is capable of seeking and finding new prospects, and offering positive interaction tools.

Same website displayed on many different screen sizes

A landing page for example, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Since users arrive by clicking the link from a natural search result, they have the potential to arrive on any page of your site and campaigns can be distributed over many aspects of your products and services. We can also control how they navigate your site, what information they consume, and how they leave. And although it is in the hands of the visitor as to whether they click on that link, or read that paragraph, or discover that phone number, we can do a lot to steer them to the information that's relevant to their search.

Rich, Dynamic & Interactive Content

Web pages with embedded sports video clips

In certain cases a walking, talking website has a great deal more value to an end user than static text and photos. Audio and video presentations are especially attractive to a new generation of surfers, whether for entertainment or learning purposes, and it's becoming increasingly clear that there are tremendous opportunities to utilize dynamic and interactive multi-media content to dramatically increase traffic and make your site more sticky ("sticky content" refers to content which has the purpose of getting a user to return frequently or hold their attention and get them to spend longer periods of time at the site). We have extensive experience in internet broadcasting, promotional pitch scripting, production, animation, mastering, streaming, and web-casting (podcasting or videocasting). We believe this is a wide-open field that will push early adopters ahead of the competition.

Also consider other mixed-media: blogs, news, forums, external RSS feeds, and anything that adds extra depth to the content. We can design and implement any combination of presentation system for these types of content and media, from simple video players to structured interactive forms for interacting with large data sets.

All these media types are food for search engine spiders and crawlers that read your content and continually adjust your rank on Google or Yahoo. From document and article collections to blogs, PDF files, etc., we will carefully set media names, page titles, keywords and metadata as part of the SEO process.

With the new features of HTML5 and CSS3, embedding dynamic content such as social networking tools, video and animation, is more reliable and less obtrusive to the visitor. We have more choices on how to present this content – and the visitor's consumption becomes a seamless, welcoming experience.

Web Servers, Hosting, Domains & Messaging

Apache web server logo

Web Server Administration is one of the most important aspects of web development, and without it we won't have a web server for very long. When we think of “Systems Administration” we usually think of user accounts, file servers, security, backups, and software updates. With web servers we have all of these considerations too, but in addition we must think of service-scale issues – aspects relating to the size of the community who uses the website. This includes reliability, data storage capacity, metered bandwidth, performance tuning, vulnerabilities due to being directly internet-connected, and much more.

Hosting a web server can be simple if you don't require high performance. Cloud-based plans are low-cost and you won't need to worry about server maintenance since these are virtual machines (VMs) that are "sliced" out of a server farm in a professionally-managed data center.

ZEND framework logo

For large web-applications with thousands of pages, high-density multimedia-style content, or those with a high hit rate, you'll want a dedicated server. For very-high use applications, Zend Framework makes it easy to scale across many physical servers to achieve low latency and high performance.


Flexible Platforms

I build on Drupal, Joomla, and WordPress – the 3 most popular opensource CMS platforms, which are extensible and scalable.


Versatile Layouts

With theme engines, your layouts can dynamically adapt to accommodate different formats of content across your various site areas.


Quick & Easy Content

Publishing new content and applying updates are quick and easy, and changes can be staged for review, testing, and approval.


Collaborate Now!

Share your content management tasks by assigning roles like author and publisher, with advanced permissions configuration tools.