Web marketing isn't an "if you build it they will come" proposition. Most web sites are designed much like an advertisement or catalog or brochure, then they try to position the site in the stream of public consciousness and hope people respond favorably. If that doesn't work they might add a pay-per-click advertising campaign and hope prospects find the offer enticing enough to visit the site and the site usable enough to do business.

Your best returns from your internet investment will most often come from search engine optimization (SEO) and search engine marketing (SEM). e-Traffic Control will evaluate your goals and resources and suggest a mix of techniques to achieve higher search engine rankings, improved visibility, more visitors and customers. We will identify, target and engage visitors in such a way as to develop a positive brand association, and we'll base our approach on your products and industry demographics data.

Because e-Traffic Control offers web development and internet marketing embodied in one team we can plan the functionality, content, coding, design, and the marketing as a holistic strategy. When properly executed, this will be a dynamic entity which is capable of seeking and finding new prospects, inviting them in for a look around, and offering positive interaction tools.

A landing page for example, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Since users arrive by clicking the link from a natural search result, they have the potential to arrive on any page of your site and campaigns can be distributed over many aspects of your products and services. We can also control how they navigate your site, what information they consume, and how they leave. And although it is in the hands of the visitor as to whether they click on that link, or read that paragraph, or discover that phone number, we can do a lot to steer them to the information that's relevant to their search.

SEO and SEM, like most forms of internet marketing, are 100% trackable, easily testable, and inexpensive in the long run.


But We're Web Developers First!


If we're handling your web-building or renovation duties then you have the option of adding marketing to your online program. But if you already have a dedicated marketing team or promotional services in place that work for you, then we won't push our services. In either case we will build and develop your web site and applications with search optimization and user accessibility in mind.